Architecture firms build innovative structures that prioritize great design and functionality, but sadly, their websites often look like they were made 15 years ago. One of the most common errors that architects make is relying on Flash technology to create interactive portfolio websites. Although Flash websites might have cool bells and whistles, they usually aren't mobile-friendly. And having a mobile website is no longer a competitive advantage – it is a necessity in the age of smartphones and tablets. read more

Your website is the hub of your online marketing and lead generation efforts, so it's important to optimize it for search engines and drive as much traffic to it as possible. Using search engine optimization (SEO) to your advantage is key to establishing your online presence and strengthening brand awareness. read more

An architecture firm's brand goes beyond having an attractive logo or pithy tagline. Although an effective tagline and logo certainly contribute to your architecture firm's brand image, your branding as a whole must be strong enough to evoke an emotional response in prospects. read more

Tech-savvy architects are using the Internet to connect with like-minded folks, gain a reputation as thought leaders, and of course, attract leads and clients. Every architect should be aware of social media as a lead generation tool. Social media can help you communicate information about your past and ongoing projects as well as spread awareness about your architecture firm, so you're not completely reliant on referrals for business. read more

Video marketing is an excellent way to promote your architecture firm online. You can use web video to set your architecture firm apart and convince prospects to hire your firm instead of the competition. Video marketing instills confidence in prospects by giving your architecture firm a voice and a face. It also helps you connect with prospects on a more personal level and build relationships with them, which is vital to your online marketing success in the age of social media. Video marketing strategies will only become more important as a growing number of architecture clients become tech-savvy and use the Internet to research firms. read more