It's common knowledge that newsletters are excellent marketing tools for eCommerce websites, yet some marketers swear them off forever. After going through all the intricacies of A/B testing and using automation tools to be sure newsletters go out at just the right time, they still don't see success. They may even master eye-catching Re: lines that reward them with high open rates, but still no increase in sales. Why do some marketers fail at newsletter marketing? It's because they haven't mastered content. read more

A picture really does paint a thousand words when it comes to prospective homebuyers. In fact, while homebuyers are quite willing to read text about the home, they must first see a picture to motivate them to do so. That's what makes visual social media so important for marketing your home building company. read more

If your eCommerce store isn't optimized for mobile use, you're missing out on a large chunk of income. In 2012, over 82 million people owned smartphones, and that number is likely to grow fast. If your website isn't accessible via smartphone, you either force your customers to buy elsewhere, or delay their purchases until they can reach a tablet or PC. read more

Maybe open source CMSs get a bad reputation because so many people use them for purpose they just weren't made to handle. Everyone needs a well-designed website, and few people are willing to pay for a custom-built one. Considering the universal nature of the need and the slim percentage of people who find any of these programs easy to use, maybe users have a right to gripe. Here are the issues they complain about the most. read more

Manufacturers with an online catalog really have the jump on customer satisfaction these days. In fact, the vast majority of business procurement specialists prefer to order supplies for their companies using an eCommerce site. Online ordering improves the customer experience, and manufacturers benefit from the arrangement in other ways. Here are five reasons to consider moving your manufacturing catalog online read more